What's Up, You Ask?
Work’s been Super Hectic Lately.
We owe you an update! Things have been crazy busy and we’ve been working on a roller coaster integrating new features, facing new challenges, increasing our product range and most importantly improving ourselves. We still have a long long way to go!
We wanted to take some time to let you know some of the key “behind the scene” milestones we achieved in the last few months.
It was an honour to be approached by…

ICC World Cup T20
We worked with the ICC World Cup Australia to spread the joy of Diwali. The time is not far when we’ll help you score a free pass to watch the game!

Victoria State Government (Women's Prison)
Things have gotten serious and we’ve had to take law into our own hands. Our team now proudly picks & packs orders for one of the Prisons in Victoria.
OUR WORK IN PROGRESS
1. SITE LOADING SPEED
Our site is now backed up with Azure (Microsoft) Servers with the content on the site further optimised. This helps double ensure that our site is secure and loads twice as fast as it used to.
2. PRODUCT RANGE DOUBLED
If you compare our product range from mid October 2021 to today (mid November 2021), you’d notice that our range has once again doubled. The spread is evenly distributed to add more utensils, new snack brands, exclusive “hard to find” items and health Ayurvedic range.
3. NEW EQUIPMENT ADDED
With the ranges increasing, we’ve had to buy 12 new shelves & 7 new freezers. From the heads of the department to the drivers, at one point, all of us were just inspecting and loading new stock. What fun!
4. SMART SEARCH
Our Smart Search tool went through a second round of upgrade. The products were optimised with more tags based on different spellings and also Hindi language.
5. STREAMLINING PROCESS
As the number of orders grow, we incur new challenges. While our team is on capacity we have tweaked our processes over a thousand times to increase efficiency. Be it picking & packing, notifying our customers, reordering stock or delivering.
6. MORE SUBURBS
We added another 7 suburbs to our list. Our delivery logistics have expanded to accommodate Parkdale, Cheltenham and surrounding suburbs. We now deliver to a whooping 483 suburbs in Victoria.
The above is just a small update from us to let you know that we’re constantly on the move. We have a whole bucket list to go through and the aim is to spice up your life, introduce discounts, coupons, freebies, new varieties and lots more.
Being solely an eCommerce business, we have to continuously be on top of technology too such as site loading, new browser updates, servers going down, mobile apps and the list goes on. Feel free to visit a previous blog post “Our journey as an online Indian Store” to go through our previous updates.
We thank you all for your support and helping us get this far. We hope to exceed your expectations one day and keep serving you for a very long time. If you have any feedback at all, please let us know at info@talesofindia.com.au. You are all that keeps us going!