Our Journey as an Online Indian Grocery Store
The Epic Timeline.
OUR JOURNEY
OCTOBER 2019
The Idea Evolved Decided to launch an Online Indian Grocery Store.
For those who have lived in India, you would have heard of Grofers & Big Basket. We always wished there was something like this in Australia. So we started our journey by securing a warehouse in Deer Park (Ravenhall), renovating it and made it a place we loved!
NOVEMBER 2019
Setting Up Products Was Setup As a Store Display.
With over 10 000 authentic Indian products available in the wholesale market, we had to evaluate all the products and order accordingly. With a goal of wanting to be the Amazon of all Indian Grocery Stores, we wanted to ensure that the products we housed catered to as many Indian states and communities as possible.
DECEMBER - FEBRUARY 2020
The Website Coding, Product Uploading And More Coding.
With over 4000 products uploaded till date, this was the most time consuming job. We’ve been very careful with the images we’re uploading, page size, product display etc.
MARCH - JULY 2020
Corona Attack Overwhelming Response
Before our product was ready, we started receiving overwhelming response due to Covid 19 situation. We met all types of people – panic buyers, techsavvy shoppers, value buyers, old “restrained” folks. We worked crazy hours just trying to deliver orders from an uncompleted website project. Inventory management system became our high priority.
AUGUST - OCTOBER 2020
Inventory New System Introduced
With the Covid attack and customers shopping directly from our warehouse, inventory became a priority. Softwares were changed, products uploaded to our site were modified and over 4000 varieties (20,000 products) were pain stickenly counted. We did all of this while continuing to deliver and managing our customer service
NOVEMBER 2020 - JANUARY 2021
System Upgrades Improving Your Shopping Experience.
The lockdown was over, our customers were no longer working from home. We had to make their shopping experience better by giving them the control over receiving their delivery. We introduced our delivery scheduler allowing customers in Melbourne to pick the date and time they wanted their order. As a team we also worked on making products easily accessible by coding multiple product names. So if you typed Red Chilli or Red Chilly or Lal Mirch – the site will know what you’re after!
FEBRUARY - MARCH 2021
Branding Finding Our Space on The Social Sphere.
It was time we found our space in the social sphere. We created a presence on the key social spheres i.e. Insta & Facey. Our aim is to reach out to our existing and new customers through a “fun” platform where you can see our personality and know we’re a cool bunch of people to associate with 🙂
APRIL - MAY 2021
SEO Optimizing Our Site To Increase Our Reach.
In the last month, our site SEO has significantly increased and in such a short timespan we’ve taken over most of our competitors. Today our SEO position is the second strongest, however if we continue to work hard things will change 😉
It was important that we shared our journey with you and we wanted you to know that we don’t aim to stop here. There are so many things to improve on, and make your shopping experience better. Thank you for supporting us and helping us go this far!
Have a feedback? We’d love to hear from you. Simply comment in the box below on anything you’d want us to look into. Or feel free to just shout out a “hello”. We love talking to you and it helps us to grow.
Till we meet again, thank you for you time and stay safe!
