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Same day delivery in Melbourne 450+ post codes

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We are open everyday

15% OFF for new customers at checkout use CODE: trytales

Same day delivery in Melbourne 450+ post codes

Free delivery above $49

We are open everyday

15% OFF for new customers at checkout use CODE: trytales

Same day delivery in Melbourne 450+ post codes

Free delivery above $49

We are open everyday

For any Questions, Call or WhatsApp us on 03 9611 3161

Announcements

Our Journey as an Online Indian Grocery Store

by admin 05 May 2021

The Epic Timeline.

Over the year we've gone through a life changing journey, and we felt it was essential that our journey as an online grocery store was shared with you. Thank you for supporting us and helping us go this far!
TALES OF INDIA

OUR JOURNEY

OCTOBER 2019

For those who have lived in India, you would have heard of Grofers & Big Basket. We always wished there was something like this in Australia. So we started our journey by securing a warehouse  in Deer Park (Ravenhall), renovating it and made it a place we loved!

NOVEMBER 2019

With over 10 000 authentic Indian products available in the wholesale market, we had to evaluate all the products and order accordingly. With a goal of wanting to be the Amazon of all Indian Grocery Stores, we wanted to ensure that the products we housed catered to as many Indian states and communities as possible.

DECEMBER - FEBRUARY 2020

With over 4000 products uploaded till date, this was the most time consuming job. We’ve been very careful with the images we’re uploading, page size, product display etc.

MARCH - JULY 2020

Before our product was ready, we started receiving overwhelming response due to Covid 19 situation. We met all types of people –  panic buyers, techsavvy shoppers, value buyers, old “restrained” folks. We worked crazy hours just trying to deliver orders from an uncompleted website project. Inventory management system became our high priority.

AUGUST - OCTOBER 2020

With the Covid attack and customers shopping directly from our warehouse, inventory became a priority. Softwares were changed, products uploaded to our site were modified and over 4000 varieties (20,000 products) were pain stickenly  counted. We did all of this while continuing to deliver and managing our customer service

NOVEMBER 2020 - JANUARY 2021

The lockdown was over, our customers were no longer working from home. We had to make their shopping experience better by giving them the control over receiving their delivery. We introduced our delivery scheduler allowing customers in Melbourne to pick the date and time they wanted their order. As a team we also worked on making products easily accessible by coding multiple product names. So if you typed Red Chilli or Red Chilly or Lal Mirch – the site will know what you’re after!

FEBRUARY - MARCH 2021

It was time we found our space in the social sphere. We created a presence on the key social spheres i.e. Insta & Facey. Our aim is to reach out to our existing and new customers through a “fun” platform where you can see our personality and know we’re a cool bunch of people to associate with 🙂

APRIL - MAY 2021

In the last month, our site SEO has significantly increased and in such a short timespan we’ve taken over most of our competitors. Today our SEO position is the second strongest, however if we continue to work hard things will change 😉

 

It was important that we shared our journey with you and we wanted you to know that we don’t aim to stop here. There are so many things to improve on, and make your shopping experience better. Thank you for supporting us and helping us go this far!

Have a feedback? We’d love to hear from you. Simply comment in the box below on anything you’d want us to look into. Or feel free to just shout out a “hello”.  We love talking to you and it helps us to grow.

Till we meet again, thank you for you time and stay safe!

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